Myths Around Switching Suppliers Discourage Consumers
By Leigh Teixeira
According to research done by the energy industry’s trade body, Energy UK, millions of UK households opt not to switch suppliers and thus miss out on better energy deal because of various myths about switching.
Almost 2 thirds of those who took part in the survey, were under the impression that they wouldn’t be able to switch between suppliers, if they were in arrears with the current supplier. The results show that many would be more than happy to switch suppliers, if the new one would help them save money, but were discouraged by myths and not fully understanding the process.
To be able to switch suppliers, as many as 20 per cent of those who took part in the survey, believed that energy suppliers required access to their homes, 10 per cent believed that a new meter would have to be installed, and 7 per cent believed that the new energy supplier would have to dig up their gardens!
The survey has shown that as many as 79 per cent of consumers would be happy to switch their suppliers, if it would mean cheaper energy bill, and 55 per cent would prefer having the ability to compare energy prices in one spot. Almost half of those who took part in the survey are seeking assurance, that switching sites reflected price offers in an unbiased and fair way. About 20 per cent were concerned that should they opt to switch, the old supplier would cut their energy supply before the new supplier took over.
Recently Energy UK as released an animated clip called “Simple to Switch” to encourage consumers to shop around for better energy deals, by giving them the correct information around these myths. Energy UK believe that they have offered consumers clear information to ensure the correct decision can be made regarding switching.
Although the animated clip is a good start, Angela Knight, Energy UK’s Chief Executive, believes that there is still work that needs to be done to ensure that consumers are aware that these are just myths.
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